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Dave Blumberg ‘12, ESPN
Associate Manager, Advertiser Insights at ESPN What has your career/education path been like since graduating? After graduating from Boston University in December 2011, I immediately accepted a...
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Professor Boches helps update classic advertising text for new media
Red Bull got a guy to jump out of a balloon 24 miles above the Earth, and millions streamed it on YouTube. Century 21 made a splash by listing fictional television drug kingpin Walter White’s house on...
View ArticleAdvertising professors make Ad Age’s Super Bowl top 50
In commemoration of the Super Bowl’s 50th anniversary, Ad Age published a list of top 50 big game ads of all time. The list, cultivated by the editors, included professors Edward Boches and Doug Gould...
View ArticleProfessor Boches comments on new Necco ad in the Boston Globe
Sweethearts fly off shelves only a few weeks a year, but with 2.5 billion hearts sold annually they are one Necco’s hottest candies. The company has worked to keep them current, in recent years,...
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COM grad pioneers new technology at Google
Google wants to play a leading role in VR through technologies such as Cardboard, which was released in 2014. And it’s part of Nooka Jones’ job to figure out how to make that happen. Jones (’10) is...
View ArticleCOM Trio Takes High Honor at Prestigious New York Competition
Wednesday, May 11 marked a great night in New York City for three COM students. At the One Show, The One Club’s showcase of the world’s best advertising and design work, Jason Gan (’16), Kiersten Utegg...
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Alumni Profile: Samantha Middleton (COM ’16)
Meet recent grad, Samantha! Since graduating from the Emerging Media Studies master’s program this summer, Samantha has landed a job in an advertising agency in Downtown Boston. Interested in her...
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Students Dominate Hatch Awards
Seven undergraduate alums and seven currently enrolled graduate students swept the annual Hatch Awards, New England’s equivalent of the “Academy Awards of Advertising.” Together they won two silver,...
View ArticleCOM advertising students win big at Hatch Awards
Kylee Hegarty won the All Show Next Generation Award, the top student honor. By the end of the evening, four gold, 12 silver, 15 bronze and 20 merit awards went to COM students, all from portfolio...
View ArticleCOM profs weigh in on advertisers’ strategy for one of the most-watched...
Super Bowl Sunday may be the one day of the year when people don’t take advantage of their ad-free YouTube TV subscriptions. The reason? They are as interested in the commercials as they are in the...
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