Advertising, PR students Spring Break in NYC
For the ninth consecutive year, a group of 12 undergraduate and graduate advertising majors from the College of Communication toured six advertising agencies in cold New York City over part of Spring...
View ArticleCOM students win Boston PSA competition
On Dec. 9, student filmmakers Zainab Azeez, Goril Furu, Jeanne Herring, Peter Santana, Hao Wu and Janice Young won the Boston7DAYPSA competition, which challenged production teams to come up with...
View ArticleSuper Bowl XLVI Ad Highlights
Advertising Prof. Tobe Berkovitz discusses some of the advertisements from Super Bowl XLV. He praises Chrysler’s Halftime in America spot, which features Clint Eastwood, and H&M’s David Beckham ad.
View ArticleCOM announces 2012 Blue Chip winners
The annual COM Blue Chip award is given to College of Communication seniors who are leaders at Boston University, the College of Communication or in the community. These students also have demonstrated...
View ArticleClark named one of top 100 women in advertising
Carolyn Clark, Associate Professor of advertising, was recently named one of the “Top 100 Women We ADmire” by the Boston Ad Club. The Women’s Leadership Forum, an event sponsored by the Ad Club,...
View ArticleCOM in the News: October 2013
Media Edward Boches Professor of the Practice, Advertising Boston Globe, Santander aims for US acceptance with a new media campaign (10/26/13) John Carroll Assistant Professor, Mass Communication NECN,...
View ArticleCOM in the News: November 2013
Health Elizabeth Mehren Professor, Journalism Boston Globe, Parents overly involved in college students’ lives (11/09/13) WBUR “CommonHealth”, Marty Walsh’s Childhood Cancer: Curable Here, Not So Easy...
View ArticleCOM in the News: February 2014
Advertising Edward Boches Professor of the practice, Advertising Time, Selling Schadenfreude: Inside the World of ‘Prankvertising’ (2/20/14) Time, Charity’s Freezing Child Ad Is Profoundly Touching...
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Three COM students win second prize in PSAid Contest
An entry by three C0201 students has won second prize in a PSAid contest sponsored by United States Agency for International Development (USAID) and the Center for International Disaster Information...
View ArticleCOM alums spill the secrets behind ads that changed the industry forever
You’re not easily swayed. And your DVR has a well-worn fast-forward button. But every so often, you let your guard down. An ad slips through. The jingle turns into a weeklong earworm—whether you want...
View ArticleNew BU Ad Campaign Hits Major Networks
Explaining what and why of a research university in 30 seconds Encapsulating the mission of a flourishing research university in a 30-second video seems to defy the laws of physics, but that was the...
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Hatch Awards: Eight Advertising Students Win Campaign Competitions
Eleanor Rask, ’15, Allison Penn, ’16, Edward Boches, Professor of Advertising, Emily Zaboski, ’16, Jason Gan, ’16 and Kristina Saliba, ’16 Eight undergraduate COM students celebrated campaign awards...
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Dave Blumberg ‘12, ESPN
Associate Manager, Advertiser Insights at ESPN What has your career/education path been like since graduating? After graduating from Boston University in December 2011, I immediately accepted a...
View ArticleCOM in the News: April 2014
Advertising Jacob Groshek Assistant Professor, Mass Communication ThinkProgress, How Ad Companies Can Ruin Selfies For Everyone (4/8/14) Business T. Barton Carter Chair, Department of Mass...
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Professor Boches helps update classic advertising text for new media
Red Bull got a guy to jump out of a balloon 24 miles above the Earth, and millions streamed it on YouTube. Century 21 made a splash by listing fictional television drug kingpin Walter White’s house on...
View ArticleAdvertising professors make Ad Age’s Super Bowl top 50
In commemoration of the Super Bowl’s 50th anniversary, Ad Age published a list of top 50 big game ads of all time. The list, cultivated by the editors, included professors Edward Boches and Doug Gould...
View ArticleProfessor Boches comments on new Necco ad in the Boston Globe
Sweethearts fly off shelves only a few weeks a year, but with 2.5 billion hearts sold annually they are one Necco’s hottest candies. The company has worked to keep them current, in recent years,...
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COM grad pioneers new technology at Google
Google wants to play a leading role in VR through technologies such as Cardboard, which was released in 2014. And it’s part of Nooka Jones’ job to figure out how to make that happen. Jones (’10) is...
View ArticleCOM Trio Takes High Honor at Prestigious New York Competition
Wednesday, May 11 marked a great night in New York City for three COM students. At the One Show, The One Club’s showcase of the world’s best advertising and design work, Jason Gan (’16), Kiersten Utegg...
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Alumni Profile: Samantha Middleton (COM ’16)
Meet recent grad, Samantha! Since graduating from the Emerging Media Studies master’s program this summer, Samantha has landed a job in an advertising agency in Downtown Boston. Interested in her...
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