An entry by three C0201 students has won second prize in a PSAid contest sponsored by United States Agency for International Development (USAID) and the Center for International Disaster Information (CIDI).
Sydney Brodo (COM’17), Jonah Boscov-Brown (COM’18), and Lucy Gamades (COM’17) worked on the print PSA project for a C0201 class taught by Professor Taline Voskeritchian. The PSA, titled “Send Love,” was one of 78 print and video entries to the nationwide competition. In a letter to the students, David Shaman of the USAID/CIDI said that “Send Love” PSA was “creative, unique, and memorable.”
The PSAid is an annual contest that encourages donors to practice “smart compassion” by sending cash rather than material donations to disaster-stricken areas and populations. The winning PSA’s are displayed prominently in national games, television shows and major publications.
The C0201 assignment also called for a 2-page report on the process of creating the PSA. After researching past PSAs that are displayed on the PSAid website, Brodo, Boscov-Brown and Gamades noted that some of the most successful ads on PSAid incorporated dollar signs into their design. Taking advantage of on-line tutorials on how to fold dollars into different shapes, the group aimed for “simplicity, muted colors and fonts with clear lines.”