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Students Dominate Hatch Awards
Seven undergraduate alums and seven currently enrolled graduate students swept the annual Hatch Awards, New England’s equivalent of the “Academy Awards of Advertising.” Together they won two silver,...
View ArticleCOM advertising students win big at Hatch Awards
Kylee Hegarty won the All Show Next Generation Award, the top student honor. By the end of the evening, four gold, 12 silver, 15 bronze and 20 merit awards went to COM students, all from portfolio...
View ArticleCOM profs weigh in on advertisers’ strategy for one of the most-watched...
Super Bowl Sunday may be the one day of the year when people don’t take advantage of their ad-free YouTube TV subscriptions. The reason? They are as interested in the commercials as they are in the...
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